Alpha Realty Advisors

Privacy Notice for California Residents

Effective Date: January 1, 2020

Last Reviewed Date: December 17, 2019

This Privacy Notice for California Residents applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We provide this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CPPA have the same meaning when used in this notice.

Information We Collect

The www.alpharealtyadvisors.com website collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, the sites have collected the following categories of information from its consumers within the past 12 months:

Category Examples Collected

Category	Example	Collected?

A. Identifiers	A real name, alias, postal address, unique personal identifier, Internet Protocol address, email address, account name, Social Security Number, driver license number, passport number, or other similar identifiers	YES

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e))	A name, signature, Social Security Number, physical characteristics or description, address, telephone number, passport number, driver license or state issued identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.	YES
	Some personal information included in this category may overlap with other categories.

C. Protected classification characteristics under California or federal law	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES

D. Commercial Information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing consuming histories or tendencies.	YES

E. Biometric Information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	NO

F. Internet or other similar network activity	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	YES

G. Geolocation Data	Physical location or movements.	NO

H. Sensory Data	Audio, electronic, visual, thermal, olfactory, or similar information.	NO

I. Professional or employment-related information.	Current or past job history or performance evaluations.	YES

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	YES

K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	YES

Personal Information does not include:

Publicly available information from government records.
Deidentified or aggregated consumer information.
Information excluded from CCPA’s scope, like:
health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

The company obtains the categories of personal information listed above from the following categories of sources:

Directly from you. For example, documentation required to complete an appraisal order.
Indirectly from you. For example, information obtained from a licensed real estate appraiser.

Sharing Personal Information

The company may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We share your personal information with the following categories of third parties:

Subsidiaries and affiliates.
Contractors and service providers.
Data aggregators.
Third parties with whom we partner to offer products and services to you (for example, appraisers, mortgage brokers, title companies, closing agents, etc.)

Disclosures of Personal Information For A Business Purpose

In the preceding 12 months, the company has disclosed the following categories of personal information for a business purpose to the parties identified above:

Category A: Identifiers

Category B: California Customer Records personal information categories.

Category C: Protected classification characteristics under California or Federal Law.

Category D: Commercial Information.

Category F: Internet or other similar network activity.

Category G: Geolocation data.

Sales of Personal Information

The company shares personal information with third party non-affiliates (For example: appraisers or mortgage brokers) in order to complete a real property appraisal. Alpha Realty Advisors accepts payments for appraisals and schedules the appraisal appointment with licensed real estate appraisers.

California Residents: The California Consumer Privacy Act (CCPA) sets forth certain obligations for businesses that “sell” personal information. The company shares personal information with third party non-affiliates (For example: appraisers or mortgage brokers) in order to complete a real property appraisal. If you wish to opt out of such sharing, you may click here: Opt-Out

By Opting-Out of sharing your personal information, any appraisals you have requested cannot be completed. By nature of the company’s business, third party service non-affiliates (mortgage brokers, appraisers) receive your information in order to complete your appraisal.

By clicking the Opt-Out link, you will generate an email to the company. Please provide your Opt-Out request in the body of the email.

Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

Nevada Residents: Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. If you are a Nevada resident who has obtained services from us, you may submit a request to opt out of any potential future sales under Nevada law by clicking here: Opt-Out

By clicking the Opt-Out link, you will generate an email to the company. Please provide your Opt-Out request in the body of the email.

Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.

Opt-In: By submitting your email, you Opt-In to the sharing of your with our third party non-affiliates. A confirmation email will be sent to the email address provided requiring you to confirm your choice. To Opt-In to the sharing of your personal information, please send an email with your request by clicking here: Opt-In

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that the company disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collection or selling that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (also called a data portability request).
If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
Sales, identifying the personal information categories that each category of recipient purchased; and
Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that the company delete any of your personal information that we collected for you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request is retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code 1546 et. seq.)
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by contacting us at:

Alpha Realty Advisors

Attn: Compliance Department

3835 E Thousand Oaks Blvd Westlake Village, CA 91362

Compliance@alpharealtyadvisors.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Accessibility Design Guidelines

Our website has been designed with the following accessibility guidelines in mind:

The standard font used throughout the site has been chosen to be easily legible.
Wherever possible, we use live text instead of graphics to reduce the download time of pages and increase your control.
Our pages are designed to display without horizontal scrollbars when they are viewed at a screen resolution of 1024x768 pixels.
No information is exclusively conveyed using color. This doesn't mean that colors are not used to organize information; instead it means there are also other, non-color dependent ways of doing this.
All images and hyperlinks, where appropriate, have an alternative text attribute. This means when an image or hyperlink is conveying important information its content is described with an alternative text.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the email address below.

Changes to Our Privacy Notice

The company reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on this Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write or email to us at:

Alpha Realty Advisors

Attn: Compliance Department

3835 E Thousand Oaks Blvd Westlake Village, CA 91362

Compliance@alpharealtyadvisors.com

California Do-Not-Track Disclosure

The company is committed to providing you with meaningful choices about the information collected on our Platform for third party purposes. That is why we have provided links (above) to the NAI "Consumer Opt-Out" link, the DAA opt-out link, and a Google opt-out link. However, the company does not currently recognize or respond to browser-initiated Do-Not-Track signals, as the Internet industry is currently still working on Do-Not-Track standards, implementations, and solutions.

Nevada residents: We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by following the directions in the To limit direct marketing section.

For more information, contact us at (877) 243-8386, compliance@alpharealtyadvisors.com, or Alpha Realty Advisors 3835 E Thousand Oaks Blvd Westlake Village, CA 91362. Or, contact the Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; 702-486-3132; aginfo@ag.nv.gov.

Contact Information

If you have any questions or comments about this notice, the ways in which the company collects and uses your information described below and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Alpha Realty Advisors

Attn: Compliance Department

3835 E Thousand Oaks Blvd Westlake Village, CA 91362

Compliance@alpharealtyadvisors.com